Shelby Ford













April 1, 2011
Updated April 1, 2025

Article by Peter Disher
with contributions from Paul Nanzig, 1988 Shelby American article.



Carroll Shelby will forever be linked to the Ford Motor Company. But, did you know he had his own Ford dealership in the 1960s? Shelby Ford was located on the south shore of Lake Tahoe in the state of California. The dealership was located near one of Carroll's homes. Any story about the dealership will probably be short and sweet, as he only sold two 1968 Shelbys. The white, fastback is # 4430.





Here is another shot of # 4430 inside the showroom. Mike shared this photograph with me.






Shelby poses with Ford executives inside the dealership. Shelby is third from the right. Pictures courtesy of the Lake Tahoe Newspaper.

The other car was # 3898. It was a red convertible GT 500KR. Most likely the one shown in the picture above.






1969, car # 605 had a wheel failure that resulted in major lawsuit. The suit was eventually settled and the car went to Shelby's dealership to be resold.




Car # 2870 was originally red with gold stripes. Carroll sold 15 cars in 1969.




Car # 3162 was in Europe the last time I checked. The orange makes this one pop!









Bill found this cardboard plate.



If you have anything from Shelby's dealership, please pass it along. I will add it to the article.